Kassem Mohamad Ajami Nigeria - How Good Advertisement Can Boost Your Business

For the promotion of any type of business, advertisement is very essential. Advertisement is the backbone of any company to boost the yearly profit. As this is the only way of marketing communication for your business. Through advertisements only, people will know about your company. So only a successful advertising campaign will spread the positive word of mouth about your products and services attract potential customers and increase your sales. Whether you want to attract new customers or want your existing customers to remain with you, for that advertisement is essential.

Advertisement can be done through various methods but choosing the best advertising methods is the tougher task.

Kassem Ajami thinks that the factors to be considered while selecting the best advertising media with the best marketing strategies are as follows:

1.      The nature of your product or services.

2.      Demography of your potential buyers.

3.      Your budget and the cost factors.

4.     Geographical condition of that country

Types of advertising media

There are two types of advertising media that you can go for are the following:

1.     Indoor Advertising

2.     Outdoor Advertising

Outdoor Advertising

It includes printed and non-printed media which are described below:

1.     Printed Media

The printed media includes newspaper, journals, and periodicals, etc which are discussed below:

1.1  Press:

Newspapers and periodicals come in this type of print media. It targets larger audiences. And the cost of advertisement through this method is also comparatively less. But the greatest limitation of it is that newspapers have no appeal for illiterate people. And literate people also read newspapers casually, rarely, and leisurely. The periodicals or magazines or journals are also very useful types of media used for advertising. Periodicals are publishes quarterly, bi-monthly, monthly, fortnightly, weekly, according to business needs. Some big firms on a regular basis publish their magazines which are also known as “house magazines”.

1.2  Posters, Handbills, etc.:

Posters are usually printed and then they are ready to stick on walls or specified frames like Kiosks. Posters are usually prepared with a very colorful theme as well as of very big to attract customers. Posters are posted in areas where larger populations are there such as railway stations, street crossing, inside cinema halls, and restaurants and such other public places.

Handbills are printed in small sizes and are distributed directly on the streets or at the gates of some institutions or playhouses or other establishments.

1.3  Labels and Calendars, etc.

Labels and calendars are a very common type of media nowadays. These are good but not target larger audiences.

2.     Non-Printed Media

It includes the following advertisement method:

2.1  Cinema:

Cinema has become a very popular and useful medium for advertising in today’s times. Cinema can be used in two ways:

·        Exhibition of slides during the interval time or before the show.

·        Short films or cartoons can be prepared with a story that consists of one reel.

2.2  Exhibitions and Fairs:

The holding of exhibitions and fairs are very powerful and well-organized media for publicity in today’s times.

2.3  Hoardings:

Hoardings are mainly used in heavy traffic areas. It is big display boards made from durable materials on which paintings are done with pictures, slogans, cartoons, etc. Various kinds of colorful lights like neon-signs or fluorescent lights are used in hoardings.

2.4  Radio and Television:

There is a world-wide network of radio and television systems through which advertising and publicity of products can easily be done. These media, especially the radio, can be more effective in remote areas as transistors do not need any electricity. These are effective to target illiterate audiences.

2.5  Point of sale publicity:

The window display is the best example of this type of advertising strategy. Manufacturers, wholesalers and most retailers organize showrooms with delightful and colorful decorations with showcases where products are displayed. Signboards with colorful lights, neon signs, etc, in front of any shop malls, are the main reason to attract people in the night time.

Indoor Advertising

According to Kassem Ajami, It is also known as direct mailing. It includes Catalogues, price-lists, bulletins, folders, circulars, etc., which are sent to customers or potential customers directly by post at regular intervals. A mailing list is prepared by consulting different trade directories, telephone directories, civil list, etc. Direct mailing is very useful for the Mail Order business.

So select any advertising method which is best required and suited for your company business promotions. And which target a larger audience and the media which is cheaper and according to your budget.